The Hobbit: An Unexpected Journey Trailer 2; Analysation
Include: mise-en scene, camera work, sound and editing in 10 bullet points, point out the most striking bits

1. When in the introduction, a castle of some sort can be scene in the distance. There is also fog, and a mystical forest that looks wild, and unknown.
2. When the wizard's (Gandalf's) eye is shown through the translucent glass. Its an extreme close-up
3. When the camera follows the level of the men in the door whilst they bow.
4. Throughout the beginning when Gandalf is peaking, there are soft yet strong triangle sounds, that remind me of magic.
5. When a lady in a white dress is standing in front of the mountains, on which one side is the sun. Gandalf's hair is lightly lit through.
6. When an old man is "healing" a hedgehogs, his coat is lit from behind with an orange glow.
7. The creature with the large blue eyes, when he's holding on to the rock, it look incredibly real.
8. When Galdalf hits his staff onto the rock, the sound is powerful and like its cutting through something.
9. When the rocks are falling from the mountain side and the camera view is where the rock it about to land.
10. The paths made out of wood, suspended several meters up in the air, where the camera angles are from above.

Analysation of a student

Analysation of a students work: Her context is rich and dense, and she uses several words to describe the perfume. She not only describes what she would do in her career, but also in her social life, including her hobbies. Also, she involves the people she likes to be surrounded by. Concerning the visuals, she describes them with a slight story, and the emotions it is capable of causing.

Link mentioned: http://www.slideshare.net/jennymann/evaluation-11308416

Media HW: Car and Airline Campaign

We spend almost as much time in out cars as we do in our living rooms. That’s why design is so important at Volvo. But don’t take our word for it. Visit us at Urban Interiors, the business design centre, Islington. From the 29th to 31st Oct. 2004 or www.volvocars.co.uk. Volvo. Cars you want to spend more time in.

Car Campaign: Volvo

I have chosen this advert because it’s witty in a way, but then again the truth. Volvo carried out an investigation, to see how much time people spent in their living rooms and cars. The figures were similar, and therefore they decided to choose this advert.

True That! : My parents are very tall, and so when looking for cars in London, we were not only looking at the safety, but the comfort level. We now have a Skoda Superb, which is the largest car that Skoda makes, a.k.a. the name Superb.

Advert: When we are in our living rooms, we expect comfort, and relaxation. So if we spend about the same time in our cars and living rooms, why shouldn’t we expect the same qualities in a car? Or at least that was the idea for Volvo. Also, they told us not to take their word for it, but to go to a convention, and find out for ourselves.

Airline Campaign: Virgin America created this advert in the spring of 2011, where they say that landing has never been so bittersweet.

Image: It pictures a young lady, in her twenties, presumably, drinking a cocktail, whilst looking out of the window, whilst landing. Interestingly, the fashion in the spring 2011 was stripes, and the classic black and white combination. Her shirt depicts fashion, and youth, along with being eye catching, because stripes can be noticed amile away. Her expression is incredibly joyful and youthful, and that glance of hers really draws the viewer into the ad. The plane itself is a light silver, and not white, which is a change from most plains. I think they did because they wanted to be different, and also perhaps they think that it is worth silver.

Audience: I would imagine that they directed the advert towards younger people. This is proved by them advertising with a young model. Also, their slogan, “Breath of fresh airline” does suggest with the word fresh, that it’s modern, and different. Also, they were wuoted saying the following; "hip, innovative and fresh guest experience,"

Statement; “LANDING HAS NEVER BEEN SO BITTERSWEET”: This wants people to know that you will be happy to arrive at your destination, but also sad that you have to leave the flight, because of your experinces.

HW: Lara Croft

Lara Croft is a computer game character, the most dominant and famous one. Therefore Lucozade decided, that a character like her should be in one of their commercials to not only promote the product, but to draw in attention from hundreds and thousands of Video Game Lovers.

Lara Croft, Beneath the graphics: Her appearance is something allot of men would find attractive. Her body is very curvy, very similar to an hourglass, and also quite fake, in my opinion. She stands for girl power, for women that are strong, independent, and can stare fear in the eye. Her video gameing life consists of completing missions, and achieving her goals. Her mesagage is quite simple, to b strong as a woman.

The Advert:

There were two main commercial ideas. The first one (original one), is when whe is escaping from wild dogs, and she choses to refresh herself with lucozade. In all honesty, I found this rather boring, and even though I know Lara Croft was a computer game, the graphics were pretty terribble. The slogan they used was “Refreshing Pause”. I understand how this advert worked back then, especially with all of the game fans, but for a girl like me today, who’s growing up in modern technology, this advert doesn’t get through to me. This advert would have been viewed as modern and hip back then, but this proves to me that because of the technology differences, the style changes.

What I find really interesting is however the comments on these video’s, how they miss Lara Croft, and how they remember these adverts, like they were yesterday. This proves to me that this commercial did make a difference in people’s lives back then.

                  Media HW: Lucozade

This brand, introduced in 1927, is an umbrella name for sports drinks. The producer, GlaxoSmithKline (United Kingdom), “is a British multinational pharmaceutical, biologics, vaccines and consumer healthcare”. Varying from still, fruit based and isotonic drinks, these drinks are designed for people who are active, concerning sports. Lucozade is also the leader in Safe Sports Nutrition. Their products are run tests on, to prove that no banned substances can be found in them.

Advertisement: It makes me want to do the things that the people in the commercial are doing, like skating, or rolling down a hill whilst playing the drums. Lucozade have also featured celebrities in their adverts, like Tinie Tempah and “The James Cleaver Quintet”. Also, recently, they have gotten in contact with athletes who competed in the London Olympics. Louis Smith, who specialises in the pommel horse, did an advert featuring their new motto “Faster. Stronger. For Longer”, where he swings around, perfectly.

Brands Image: It’s mainly directed towards teenagers, and people in their twenties. It represents youth, freedom and fun, being a bit adventurous, and last of all, being full of energy. Their new motto is “Faster. Stronger. For Longer”, which can be seen “Sport” Lucozade’s.

Values: The average price of an energy drink is £1.16, and you can get “Sport” Lucozades for a pack of 4 (500ml bottle), 95p per bottle, not bad for an energy drink that’s healthy, and tastes good. Also, personally, whenever I drink it, I feel refreshed.