Media HW: Car and Airline Campaign

We spend almost as much time in out cars as we do in our living rooms. That’s why design is so important at Volvo. But don’t take our word for it. Visit us at Urban Interiors, the business design centre, Islington. From the 29th to 31st Oct. 2004 or www.volvocars.co.uk. Volvo. Cars you want to spend more time in.

Car Campaign: Volvo

I have chosen this advert because it’s witty in a way, but then again the truth. Volvo carried out an investigation, to see how much time people spent in their living rooms and cars. The figures were similar, and therefore they decided to choose this advert.

True That! : My parents are very tall, and so when looking for cars in London, we were not only looking at the safety, but the comfort level. We now have a Skoda Superb, which is the largest car that Skoda makes, a.k.a. the name Superb.

Advert: When we are in our living rooms, we expect comfort, and relaxation. So if we spend about the same time in our cars and living rooms, why shouldn’t we expect the same qualities in a car? Or at least that was the idea for Volvo. Also, they told us not to take their word for it, but to go to a convention, and find out for ourselves.

Airline Campaign: Virgin America created this advert in the spring of 2011, where they say that landing has never been so bittersweet.

Image: It pictures a young lady, in her twenties, presumably, drinking a cocktail, whilst looking out of the window, whilst landing. Interestingly, the fashion in the spring 2011 was stripes, and the classic black and white combination. Her shirt depicts fashion, and youth, along with being eye catching, because stripes can be noticed amile away. Her expression is incredibly joyful and youthful, and that glance of hers really draws the viewer into the ad. The plane itself is a light silver, and not white, which is a change from most plains. I think they did because they wanted to be different, and also perhaps they think that it is worth silver.

Audience: I would imagine that they directed the advert towards younger people. This is proved by them advertising with a young model. Also, their slogan, “Breath of fresh airline” does suggest with the word fresh, that it’s modern, and different. Also, they were wuoted saying the following; "hip, innovative and fresh guest experience,"

Statement; “LANDING HAS NEVER BEEN SO BITTERSWEET”: This wants people to know that you will be happy to arrive at your destination, but also sad that you have to leave the flight, because of your experinces.