HW: Lara Croft

Lara Croft is a computer game character, the most dominant and famous one. Therefore Lucozade decided, that a character like her should be in one of their commercials to not only promote the product, but to draw in attention from hundreds and thousands of Video Game Lovers.

Lara Croft, Beneath the graphics: Her appearance is something allot of men would find attractive. Her body is very curvy, very similar to an hourglass, and also quite fake, in my opinion. She stands for girl power, for women that are strong, independent, and can stare fear in the eye. Her video gameing life consists of completing missions, and achieving her goals. Her mesagage is quite simple, to b strong as a woman.

The Advert:

There were two main commercial ideas. The first one (original one), is when whe is escaping from wild dogs, and she choses to refresh herself with lucozade. In all honesty, I found this rather boring, and even though I know Lara Croft was a computer game, the graphics were pretty terribble. The slogan they used was “Refreshing Pause”. I understand how this advert worked back then, especially with all of the game fans, but for a girl like me today, who’s growing up in modern technology, this advert doesn’t get through to me. This advert would have been viewed as modern and hip back then, but this proves to me that because of the technology differences, the style changes.

What I find really interesting is however the comments on these video’s, how they miss Lara Croft, and how they remember these adverts, like they were yesterday. This proves to me that this commercial did make a difference in people’s lives back then.